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Ways for obtaining feedback from customers in retail
In our last discussion, we talked about the critical role of customer feedback in the home decor sector. Today, let’s explore methods to capture feedback across the retail industry.
Sales Analysis
One effective method is sales analysis. It involves not only analyzing sales numbers but also understanding the story behind each sale and its potential impact.
When testing product colors and designs, applying new colors to best-selling models and introducing new designs on favorite colors is a strategic move to gauge customer preferences without starting from scratch.
Returns and Complaints
Returns and complaints serve as an valuable source of feedback. A PLM system can help integrate these insights into production planning and improve product documentation to enhance future product versions.
Sales Records: The Silent Feedback
Sales data tells us a lot about specific products. Consistent pricing across stores is crucial to understand customer preferences. PLM tracking of product lifecycles and inventory trends can help identify what customers want.
Internet and Social Media:
Finally, the internet and social media are rich sources of customer sentiments. Integrating PLM with social media insights can help create mood boards and trendspotting, keeping retail offerings fresh and relevant.
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